What it says is that people are, for the most part, looking for opportunity: 77% are.That should mean that 77% of everyone’s prospect list is positive, open, and looking. So when we say "Opportunity!" they ought to say yes … to at least looking. Yet they do not. 75%–90% will not even look. I know. I track the stats of thousands of clients.
The second set of data: 79% look favorably on Direct Selling.I don’t know who the DSA is talking to for that answer. Maybe they are surveying Direct Sellers. 79% of the public does NOT look favorably on our profession. Not even close. And yet, as the comparison chart shows, our "opportunity" has a great deal more upside and a great deal less downside than any other opportunity. The public never gets to learn those statistics though. They never get a close enough look. So many of them end up living in their cars 12 hours a day, driving to depreciation hell and back for maybe a net of $1,000 a month. The upside is if you are willing to live in your car, and you can follow a GPS, you can pretty much guarantee the $1,000 a month. Direct Selling does not have that kind of guarantee. I am actually surprised the DSA even used the word "opportunity." I thought the FTC and TINA had banned it from our language, it being such a misleading and fraudulent concept. Maybe that was "Financial Freedom" … the King Kong of fraudulent opportunities. And yet, 77% of the consumers the FTC and TINA are supposed to protect say they are looking for opportunity, and I’ll bet if we asked people what financial freedom means to them, whatever it is, they would want it … really bad. Too bad the regulators can't offer it. Or TINA. Or the media. Or the naysayers and short-sellers. We could offer it. We used to. So why don’t we anymore? Why is it taboo? Why is everyone so scared of offering a financial opportunity in Direct Selling?