1. Does the coach/mentor have verifiable success in your specific business? Success-at-selling coaching does not count unless that is what you are pursuing. Drill down deep on your mentor’s resume and look for the kind of success and integrity that inspires you.
2. Does the coach themselves have a coach? If I am going to coach/mentor you, and I am not being coached myself, then I do not actually believe in coaching. Who is their coach? Study their coach.
3. Is the program affordable and appropriate for your current income and stage of business? If you’re earning $1,000 a month, you do not need to invest all of it in coaching – 20% of your current income is about the max.
4. How exactly will you get a return on your investment? If you invest $1,000, you need to see a clear path to earning $2,000 more than you would have anyway. How will you do that? By when? Does the coach give you a plan for that?
5. Is the coach better at marketing themselves than coaching or better at coaching than marketing themselves? If they are better marketers, you end up overpaying for a poor coach.
6. Do you align philosophically with the coach? Do you respect and trust them? Do they entertain you? Inspire you? Do they tell you the truth or patronize you?
7. Do you get to interact personally with the coach or are you just a number in a huge client list? Are you getting “talked at” or “listened to”? The best coaches are able to hear your personal challenges and at least address them to the whole group, if not work with you one-on-one.
P.S. My blogs are, for me, a conversation. I rant for a bit and then … if so inspired, you respond. Your comments close the loop of conversation. They let me know I was heard. They let me know I contributed something … or not. I encourage you to close the loop … or open a new one and say something.